I once dated a girl whose friends I’d sometimes hang with.
They were all decent people.
And, it was fun at times.
But, mostly, it was painfully dull.
Why?
Because ALL they talked about was their jobs… gossip about their co-workers… (and about each other, when one of them wasn’t around)… and drone on about how dumb their bosses were, yada yada yada.
I tell ya it was like nails on a chalkboard.
I don’t know about you…
But I’d rather be water boarded than listen to people constantly complain about their boring jobs, their evil bosses and their lazy, back stabbing co-workers.
Especially when it’s their choice to be there.
(Viva Corporate America 2.0!)
So yes, it was dull.
But you know what?
It was also extremely PROFITABLE, too.
And I’ve made many more sales as a result.
How?
Because I’d take mental notes.
Catalog their biggest complaints.
(Including the language they used, very important.)
And, often email these notes to myself on my phone while they were in mid-rant. In fact, one time we took her friend to the airport, and it was 45 minutes of nothing but continuous workplace gossip… I couldn’t type fast enough on my phone to keep up!
(“Ben at least TRY to join the conversation…” heh).
Why would I do this?
Because that’s mainstream America.
It’s a big chunk of my market:
People frustrated with corporate world.
Who secretly dream of working their own deals.
And, want out of the rat race.
These are people I’m passionate about helping. And while, yes, it was boring to listen to, I’ve been putting that valuable marketplace intel to use in my emails ever since and seeing big results.
Hey, you HAVE to hang with your market.
Observe them in their natural habitat.
And, get cerebral and play chess with them on a deeper level than your lazy competition does.
If you don’t, you lose touch.
Sales suffer.
And, eventually, you go bust.
It’s ALL about your market.
Know thy market better than anyone else and you can’t lose.
More:
This “market first” mentality was one (of many) big take aways for our recent “Oceans 4” mastermind training clients. (So far, at least one attendee has starting doing this in his emails and ads and seeing *enormous* sales gains.)
And guess what?
We’re doing another hot seat mastermind in February.
This time in Vegas, babycakes.
And the value will be far greater, too.
Especially if you sign up before today’s “early bird” deadline.
This includes a free ticket to Marketing Sherpa’s Email Summit the next day ($1095.00 ticket for free), plus your travel & hotel expenses covered up to $1000, and even $100 of free poker chips.
But time is short.
You got ’til 4:59 PST.
Details at:
Ben Settle
