Got to rapping with my pal Doberman Dan Friday.
Specifically, about how people are more likely to buy when in an emotional state — including when they are mad.
For example:
Last week a guy got mad at my “Night Of The Living Ben” email.
Why?
I have no idea.
(That was a “tame” email.)
But, I’d bet your kidney he bought something somewhere. Yes, that blind, seething hatred probably caused that dude to go out and buy something from someone somewhere — thereby helping the economy and capitalism. My making him angry was doing my part to help the US beat the terrorists!
(So we joked, at least…)
Anyway, the point?
I would MUCH rather people be mad at me than indifferent.
All I have to do is look at the passive aggressive emails, facebook messages I get, and what people snark about in forums, and I know I’m doing it right.
Oh, when I call them them on it they suddenly pretend not to be mad.
But I got ’em.
Their anger belongs to me.
And, because they are emotional, they will likely go buy from someone somewhere (or, one day, realize their wicked ways and buy something from me — I take back all the prodigals).
So don’t worry if people hate you.
You want ’em hot or cold.
But never indifferent.
Otherwise, the terrorists win…
Anyway, on to bid’niz.
Next “Email Players” issue contains a 10 step guide on how to become a master at selling with email in just 30 days.
This is no joke, my little droogie.
I won’t say it’s easy.
But, it IS simple.
And, if you are willing to pay the price, works.
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Ben Settle
