Ever see the movie “Network”?
It’s from 1976.
And, it’s about a TV network taking advantage of an eccentric ex-anchor’s ravings to drive up their own profits.
Anyway, it includes the somewhat infamous rant:
“I’m mad as hell and I’m not going to take this anymore!”
In my humble (but always accurate) opinion, every single copywriter, email writer, direct marketer or sales man should watch this scene over and over and over to see the raw profit making power of having a unique (and eccentric) voice… of saying what nobody else has the ballz to say (but that everyone’s thinking)… and of being able to connect with large groups of people (i.e. your list) on an *emotional* level.
Here’s the scene:
How’d you like them apples?
THIS is email, baby.
You don’t have to rant like this, necessarily.
But people really DO respond to a passionate voice like that.
An example would be CNBC’s Rick Santelli and his on-air rant about government that was (from what I understand) the genesis of the “Tea Party.”
Hey, that’s what email is all about:
Passion.
Controversy.
Having a unique VOICE (your voice, not mine or anyone else’s).
And here’s the good newz:
Every day you have this kind of platform if you have your own email list. If you mail it regularly. And, if you write in the way people like to receive information.
The list and mailing are relatively easy.
Where people flounder is in delivery.
People often make idiots out of themselves when doing this because, while they have passion, they don’t know how to make their emails interesting without getting too heavy or deep.
Well, guess what?
This is what I teach in the “Email Players” newsletter.
(Specifically, in the free book that comes with your subscription).
It’s why it’s getting rave reviews.
Making people lots of $$.
And, even reviving dying businesses.
My stuff works.
But, only if you buy and use it.
Here’s where to go next:
Ben Settle
