Hey, so this should rile up the goo-roo fanboys…
Check this out:
I’m going to do an unusual test on my capture pages this week I anticipate will drive up my opt-ins quite a bit over time.
What makes it unusual?
Because this test involves LEAVING the losing pages up!
Yes, mi amigo, you read that right.
I learned it from my computer scientist pal.
(The one I’ve been telling you about lately.)
He LAUGHS at traditional split testing.
In fact, here’s how he put it:
“A lot of gurus who talk about their split tests, it is parroting in the first place because someone else told them they ought to be split testing. They don’t really split test. They run one test once and then they go, ‘We tested…and this big yellow frickin’ button is the best-performing button out of all the buttons we tested.’ The reality is they don’t even understand the basic thing about the way they’re measuring the split test. They don’t understand the statistics behind it. They don’t have any proper grasp of the scientific rigor that would go into an actual real scientific experiment, the procedure you go through to make sure that when you come to a conclusion, this really is correct, not just some radical guesswork that you justify.”
Amusing, isn’t it?
But don’t let his science talk scare you.
The method he DOES use is actually easier in many ways than the split testing everyone else does.
Perfect for newbies and luddites alike.
And it’s great for both squeeze and sales pages.
Want to learn it?
Then get ye bootyus on the “Email Players” list.
The above is an excerpt from the March issue’s bonus interview transcript with that computer scientist, and he goes into detail about how to do a proper online test.
(And it ain’t hard at all.)
But time is short, mi amigo.
No dawdling allowed.
This bad-boy goes to the printer in a couple days.
If you want it in time, hurry.
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Ben Settle
