Got this response to yesterday’s email.

(About how giving away products free doesn’t help anyone.)

It’s from “Email Players” subscriber Joe Gilder.

And, it perfectly illustrates my point.

Preach it, brother Joe…

There was this in-person $1000 workshop I did earlier this year. We had 7 spots, and we gave away one for free to build up some buzz (and a sublist).

The guy who won the free seat bailed on the event at the last minute.

‘Twas free, so he had no real reason to commit, and therefore it wasn’t valuable to him at all.

ALSO…you give away a free pdf issue to every website subscriber, right? I was subscribed for 6 weeks before I joined EP. I DEVOURED the free issue you gave away, and went through with a checklist and did at least 2/3 of the email types/subject lines you suggested.

Once they worked, I decided you were indeed not full of poo, so I signed up. Almost a year later, and I more than doubled my income from last year, and last year was a REALLY good year.

Thanks again, and MERRY CHRISTMAS.

Awesome stuff.

Just goes to show APPLYING the info is key.

If Joe just let the issues build up in a corner in his office to get to them “some day” (as if it’s a chore) or complained about information overload (instead of making it a priority so info overload isn’t an issue) he’d be missing out on a lot off coinage, yeah?

It’s so, so, so simple.

You subscribe.

You read.

You apply.

Joe and I profit from the info.

And so do a lot of others.

If you got the right stuff, join us at:

www.EmailPlayers.com

Ben Settle