So next week I’m attending a mastermind in Austin, TX.
It’s going to be with a group of blokes most of who I’ve never met in anyway, shape, or form (I believe out of the 15 of us, I will know 3 people). And, when the guy putting it together sent us all a sheet with everyone’s bios, one of the guys replied saying (I’m paraphrasing) “Ben, I get all your emails, I don’t read them all, but I save them no matter what.”
The point?
Yet another reason to sell *every* day.
You cannot assume everyone is reading every email.
(No matter how “awesome” they think you are.)
In fact, I think (and I’m right) you should be paranoid about this and assume the email you are about to send out *could* be the ONLY opportunity people get to see your link and will never read another email from you, and this is your only shot. (Which, due to spam filters, ISP black lists, the busy-ness of life, low attention spans, etc could very well be the case with a big chunk of people on your list who really want to buy what you have, really NEED what you have, but simply don’t know it exists if you are not plugging a link to your product every day.)
Would you screw around trying to “incubate” people?
Trying to prove what a “nice guy” you are by not pitching?
Or, would you go for the jugular?
Let them know your product at least exists?
(Even if you timidly hide it in the PS)?
I rest my case, Counselor.
So don’t be shy about selling.
Plug your product.
Your bank account and list (the buyers, at least) will thank you.
And the do-nothings?
The ones who won’t buy anyway?
They’ll opt out.
Win-win.
Finally:
For the “how to’s” of writing emails check out the “Email Players” newsletter. Your subscription comes with a book that shows you the foundation of my wicked ways, and then the newsletter shows you how to build upon the foundation for the rest of your life to blow your timid competition out of the water.
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Ben Settle
