A reader says what everyone else is thinking:
“Feels like all the goo-roos & gurus all work together, promote each other, or are affiliate/connected in some way, though. Makes you wonder who these mythical goo-roos we’re supposed to trust even are. We need a goo-roo detection crash course, el benbo. This sacred mission falls on you”
I’m far from the only one who calls this stuff out.
But I can say I’ve been doing so since long before it was popular and safe to do so.
Not because of any innate wisdom on my part, though.
But because since my first day learning direct marketing and copywriting I decided to be a servant to the raw fundamentals and basics, and not chase what’s sexy, cool, or being driven by manufactured corporate gaslighting and FOMO.
In a lot of ways I had to do that. I had no money to waste or frivolously spend when starting out.
I was working part time during the day and cleaning offices at night.
Being broke is an advantage in a lot of ways.
But as for what he described above that’s been the IM goo-roo game since the early 90’s.
It’s called “push/send.”
Email Players subscriber Ken McCarthy (who is, in many ways, the reason why – no exaggeration – we are even able to freely sell online at all without needing a license from the government or, worse, Bill Gates) even writes about it n his magnificent System Club Letters book which I highly recommend.
The best “guru detection” is to simply assume everyone – including me – is full of crap.
Literally begin with that assumption.
Then try to “break” what I/we say/claim, and only then consider buying or not.
Trust nobody, believe nobody – it pays to be paranoid..
This is one reason why I loaded up some 30-40 hours of content in my free mobile app. It’s an absolute no-brainer to listen in on something I teach in there, especially in the “Acoustic Settle” section, and determine if I am full of it or worth learning anything else from.
If you do not already have access to it?
You can do so free on your mobile device or iPad here:
Ben Settle
