Recently got this question about selling on the Internet:
“Ben, I’m just not having any success selling online. I’ve tried everything but no luck. Any advice?“
I can’t really help you without more info.
But usually people who ask this are complicating things.
In most cases, people who say they’ve “tried everything” are simply not taking marketing and sales to the primal level the great persuasion expert Bernard Baruch did when he said:
AND SHOW THEM HOW TO GET IT”
It’s sort of like the movie “It’s A Wonderful Life.”
George Bailey got himself in quite a mess, didn’t he?
Old man Potter put him in a financial bind and he was facing scandal and jail and worse. The dude was so scared and miserable he even considered suicide!
But remember what happened?
George got paid a visit by his guardian angel: Clarence.
And while Clarence may not have been the “coolest” cat in heaven, he knew how to help George out by showing him what the world would be like had he never been born.
In the end, Clarence saved George’s bacon.
And guess what?
That’s all you have to do when you’re selling.
You just gotta be like Clarence looking around for “George Bailey’s” to help. Prospects who are desperate to end a problem your product solves.
And once you find your George Baileys, go after ’em.
Show them you understand their problem and demonstrate how your product or service is the best way to solve it.
Do that enough times and you can’t help but be successful.
Doesn’t matter if you sell online, offline or on the sidelines, either. In fact, when you get this, and I mean really “get” it, I think you’ll find sales and marketing easy.
Maybe even “routine”, in some cases.
OK, that’s it for today, my friend.
See ya in the funny papers.
Ben Settle
P.S. I feel like plugging a product.
One of my best selling products (that I hardly ever promote) is my Affiliate Trump Card product.
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