Got this question a while back:
“Ben, I’m just not having any success selling online. I’ve tried everything, bought thousands of dollars in info products but no luck. Any advice?”
Not really.
I need more info.
But I’d bet you’re probably complicating things.
In most cases, people who say they’ve “tried everything” are simply not taking marketing and sales to the primal level that the great persuasion expert Bernard Baruch did when he said:
“FIND OUT WHAT PEOPLE WANT,
AND SHOW THEM HOW TO GET IT”
Kinda like the movie “It’s A Wonderful Life.”
George Bailey got himself in quite a pickle, didn’t he?
Old man Potter put him in a financial bind and he was facing scandal and jail and worse. The dude was so scared and miserable he didn’t know what to do.
In fact, he even considered suicide!
But remember what happened?
He got paid a visit from Clarence, his trusty guardian angel. And while Clarence may not have been the “coolest” cat in heaven, he knew how to help George out by showing him what the world would be like had he never been born.
In the end, Clarence saved George’s bacon.
And guess what?
That’s all you have to do in selling.
You just gotta be like Clarence looking around for “George Bailey’s” to help. Prospects who are desperate to end a problem your product solves.
And once you find your George Baileys, go after ’em.
Show them you understand their problem and demonstrate how your product or service is the best way to solve it.
Do that and marketing is cake.
And it’s a lot more fun, too.
Doesn’t matter if you sell online, offline or on the sidelines, either. In fact, when you get this, and I mean really “get” it, I think you’ll find selling to be a breeze.
Maybe even “routine”, in some cases.
OK, that’s it for today, my friend.
See ya in the funny papers.
Ben Settle
P.S. I feel like plugging a product.
How about…
