Let’s talk about human behavior.
And, how to put people in a “state” so that, no matter how angry, irritated, or outright hostile they are to you (and, yes, I speaketh from LOTS of experience on this, make no mistake about it my little droogling)… they not only forget all about why they’re mad, but like you even more.
And before you ask…
Yes, you can use the following in your bid’niz, too.
Anyway, here’s the story:
A couple months ago I was watching my ex-copywriting apprentice’s dog and, out of sheer boredom, took a picture of him sitting on my lap staring off at the wall, completely oblivious and indifferent to my existence.
Then, I asked him:
“Want some num-nums?”
He immediately looked up at me, eye contact, of which I took another picture. Then, I put the two pics together side-by-side, and put a caption under them:
The one where he’s ignoring me said:
“When your girl is mad at you”
The one where he’s looking at me like I’m the dog messiah:
(After I asked if he wanted food)
“When you ask her if she wants something to eat.”
What does this have to do with marketing?
Well, to paraphrase Dan Kennedy:
“It’s hard to be mad at someone who gives you free food.”
(I’ve found this especially useful when dealing with chicks…)
Apply that to your bid’niz and there will be peace…
Also, speaking of chicks:
The May “Email Players” issue contains a lesson how guys can better sell to women, even if you’ve consistently tried and failed before.
If that’s you, worry ye not.
Your uncle elBenbo has the cure for your angst.
It goes to print next week.
Subscribe in time to get it here:
Ben Settle
