Just as prostitution is the oldest profession in the world, the following is the oldest writing advice in the world:
“Write what you know”
People can split hairs over how literally true that is, I suppose.
(I, for example, don’t really know if vampires have prostate problems, but I decided they did when writing my novel Vampire Apocalypse).
But, with email, it can make you a lot more sales.
You just have to know how to do it correctly.
(Most people have no clue, especially “writers.”)
But, I have used this olden advice for years to make a lot of sales with email, in lots of different markets, selling lots of different products — including products that have nothing to do with what I know, or markets who couldn’t care less about what I know. Do it right, and this can position you as someone worth listening to, and not someone who just pounds people with nonsensical “content!” that just bores people to death and makes them ignore you on sight, even if they don’t unsubscribe.
And yes, my unruly pet, this is all explained in the November “Email Players” issue.
Along with real-life examples.
That way, you can see exactly how it all works.
It’s going to the printer soon.
Get on board the B-train here while you still can:
Ben Settle
