“Is that all you’ve got? A cheap trick and a cheesy one-liner?”
— The Villainess Brandt
“Ironman 3”
One of the most entertaining business-related parts of the holidays is watching all the abysmally awful marketing & copywriting going on.
The neediness.
The desperation.
The begging…
It’s morbidly fascinating to watch in the same way it’s morbidly fascinating to hear about a social media “influencer” desperate for attention and likes will plunge to their death from a cliff to get that perfect selfie for Instagram.
On a not-entirely-unrelated note:
I got an email from an “Email Players” subscriber earlier this morning who has been using exactly what I am teaching in the January “Email Players” issue to generate quite a bit of the green stuff – to the tune of 7 figures – in his world. He also teaches it to his private clients, and a few others who understand “nuance” (as he said – a perfect way to put it) he knows. But, there are others he purposely doesn’t bother teaching it too. And the reason why he doesn’t teach it is because he knows — as I also have been warning in some of these emails over the last few days — most will treat it like a cheesy dating line.
Thus, he said he is a bit bummed I am teaching it.
He knows it will be completely butchered by the majority of “online marketers.”
And he is 100% right, too.
It is astonishing how stupid the average internet marketer & copywriter is.
It’s why 90% of them are either broke or figuratively “living on the run” — one failed launch or JV away from being on the street. Because they chase “hacks” before seeking wisdom. Care more about building a swipe file than building a business. And are the types who, even if they learn legitimate copywriting & marketing tactics like what I got cooking up in the January issue, will completely abuse and misuse the info. They are too stupid to think beyond the next sale & too small thinking to realize building a business on mere “transactions” vs relationships first is a recipe for working harder and making less profit.
Which brings me to the rub:
Like I told him in my reply:
“I see-sawed on whether to teach it at all, but if I don’t do it to my list, some scum bag goo-roo on social media with the wrong intentions who treats it — as you said — like a cheesy dating line, will first.”
Whatever the case, let’s tie this bag up.
The deadline to get the January issue is in just a few short hours.
After that, too late, Pokey.
And, as always, no exceptions will be made.
Here’s the merry, jingling & jangling link:
Ben Settle
