His point being nobody asked for the automobile.

Or the telephone.

Or the personal computer.

That’s the problem with merely asking people what they want.

It provides faulty (even dangerous) info.

For example…

I once remember a marketing guru asking his list how many times per week they wanted to be emailed and (predictably) all the IM fanboys gushed with excitement!

This was the NEW way of online marketing!

Me?

I laughed.

If I followed suit, I’d email my list once per month, and barely have a business at all.

(And do my customers a HUGE disservice.)

Here’s another example:

Paul Hartunian once talked about a guy who faxed out his press releases and got a big interview from a reporter who received his fax.

After the interview, the reporter said:

“We prefer to get press releases by email.”

I’m sure they DO prefer emails.

They’re much easier to delete, after all.

Anyway, the point?

Don’t listen to what people SAY they want.

Look at what they buy.

And what they respond to.

It makes selling a lot easier…

Ben Settle

P.S. I’m gearing up the next Crypto Marketing Newsletter issue and it’s a doozy. It’s not a lot of teaching, but a couple of “real life” examples of how to use ordinary, boring, non-sexy emails to make mucho smackola.

No genius needed.

No super writing skills required.

The two examples are almost fill-in-the-blank easy, and all you need are product testimonials (and I show you how to get those, too).

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