Once upon a time I got to rapping with my droog Jim Yaghi about all the dorky jargon you see bandied about by goo-roo fanboys (and their masters in the goo-roo-hood). .
Our favorite was:
“Jedi mind trick”
And how they think they’re “tricking” people into buying.
Anyone who actually knows how to SELL (and not just pitch) understands how idiotic that whole mindset is. How, for example, you can use things like the so-called “law of reciprocity” (i.e. supposedly where you give something away free, and your poor sucker customers will feel sooooo obligated then to buy from you…) to get a one time sale.
Maybe.
But even if you do, then what?
You think they’ll be back for more?
For a second sale?
(Where the REAL $$ is in marketing.)
I doubt it, Chewie.
Personally, I prefer doing things that are in harmony with human psychology and sound, principled thought.
Like, for example what I call:
“Repulsion Marketing”
This is where I write emails that purposely REPEL people I don’t want buying by mocking them.
Kinda like this email is doing to goo-roo fanboys.
It’s no trick, babycakes.
I really DON’T want someone who brags about using “jedi mind tricks” on their list or whatever.
They’re the worst customers I’ve seen.
Frankly, they’re usually thieves and liars.
Who wants it?
Anyway, so that’s that.
Hey, want to make more sales?
Forget the jedi goo-roo tricks.
Instead try pissing someone off every day in your emails and watch what happens to your sales and the overall list quality.
It takes ballz.
And it may make you uncomfortable.
But only then, a jedi marketer will you be.
Begin your training here, padawan:
Ben Settle
