Last year, I wrote this in an email:
“1. If it jiggles it’s fat (not just talking about Schwarzenegger’s take on weight loss…)”
To which the inevitable question came:
I printed this email and put it on the wall so I can read it again and again. Only point 1 is not clear. What do you mean with “If it jiggles it’s fat (not just talking about Schwarzenegger’s take on weight loss…)”?
Physiologically it means the human body doesn’t lie to you.
Muscle doesn’t generally jiggle…
From a business perspective it can mean a lot of things:
* Excess words that needlessly bloat a sales page is jiggle
* Time spent scrolling social media thinking you are “doing business” vs legitimately working in your business is jiggle
* Possessions you don’t use, don’t need, and that clog up space/mind/time is jiggle
* Employees (especially office politicians) who don’t earn their keep or create chaos is jiggle
* Offers/products/content that lose money and/or don’t lead to profit on the back end (i.e., TV shows that drain the network budget like the rash of woke CW superhero shows that just got the axe, etc) is jiggle
* Emails with no offer or don’t lead to a sale (i.e., so-called “good will” emails) is jiggle
* Time spent tracking metrics you do nothing practical with is jiggle
* Energy invested into virtue signaling on social media over taking action is jiggle (i.e., “I’m going to write a book!” vs actively writing the book)
* And so on, and so forth
If it jiggles it ain’t muscle, it’s fat, Spanky.
Word to the wise and all that.
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Ben Settle
