If you like free stuff (that’s valuable) you’ll love this.
Check out these apples:
Yesterday I got an intriguing email from direct mail (i.e. “junk mail”) copywriter — Richard Armstrong.
Who’s Richard Armstrong?
Richard is one of just a small handful of “A List” copywriters whose clients have included everyone from Rodale, Boardroom and Phillips Publishing… to Reader’s Digest, Men’s Health and Newsweek… to Prevention Health Magazine, the ASCPA and even The Limbaugh Letter.
Lots of copywriting “superheroes” rave about him, too.
Like the late Eugene Schwartz, Gary Bencivenga (universally considered the world’s greatest living copywriter) and even the legendary Bill Jayme (the world champion of selling magazine subscriptions back in the day).
Anyway, here’s what he said:
Hi, Ben!
I’m unveiling a new website today, my first ever to promote my freelance copywriting business. It’s at www.freesamplebook.com, and as the URL implies, I’m giving away a free copy of my virtual sample book which I’ve entitled (somewhat tongue-in-cheekily) “My First 40 Years in Junk Mail.”
I think your readers may find this e-book interesting, because it’s more than just a book of samples.
It also talks about how I made some of the key transitions in my copywriting career. How I got my first job, how I landed my first freelance assignment, how I moved from fund raising to commercial direct mail, how I broke into the lucrative business of promoting magazines and newsletters, how I learned to write magalogs, and so forth.
Hope you’re doing well!
Best always,
Richard A.
Richard’s eBook kicks RUMPUS, too.
No joke, either.
I rarely read eBooks (ever) anymore, but this one is almost impossible to put down.
However, I must warn you:
His copywriting samples will HUMBLE you.
I don’t care how big your ego is, either — Richard’s in a league all his own and you sit there thinking, “How does he come up with this stuff???”
And no… I don’t get paid jack for this.
I just think every marketer (copywriter or not) should have it.
Especially since it’s free 😉
Ben Settle
P.S. And speaking of free books…
Yesterday I updated the Crackerjack Selling CD Club page with more bullets describing the free Crackerjack Selling Secrets book you get with your membership:
It should be ready to go in a couple weeks.
