One of my favorite guilty pleasures is the movie:
“Blue Velvet”
It’s by director David Lynch.
(An odd fellow to say the least.)
And, I’ve learned a lot about writing subject lines, headlines, and copy by “osmosis” from him (i.e. watching his films). Anyway, there’s a scene in “Blue Velvet” where the main villain (a psychopath played by the late, and esteemed Dennis Hopper) kidnaps this college guy who’s trying to get with the girl he wants, and takes him to a bar.
He asks, “what kind of beer do you drink?”
The college kid says, “Heineken.”
Dennis Hopper violently collars the guy and says:
“Heineken!!? Pabst Blue Ribbon!”
Anyway, Dennis’s character reminds me of my droogie Eric McMillan — a self-described redneck, duck hunting aficionado, and one of the single best traffic guys on the planet (who I’m wanting to hire to do my Pay-Per-View ads soon).
If Eric had an apprentice, he’d ask the poor schlub the same question.
(“what beer do you drink?”)
And, if his apprentice answered with some sissy beer like Heineken, Eric would collar the guy and tell him no way in hellz, you’re gonna have Pabst Blue Ribbon, and you’re gonna *like* it.
Okay, so what’s the point of all this drivel?
This:
Eric is not only one of my business partners, but he’s also an “Email Players” subscriber. And recently, he was forced to grit his teeth, knock back a Pabst Blue Ribbon, and begrudgingly admit this about the “Email Players” newsletter:
“Shit I can’t remember how long I’ve been a subscriber. All I know is that I’ve made more money every single month because of being a subscriber it ain’t even close.”
If’n you’re interested in learning about this rag, do this:
1. Go to the URL below
2. Read the sales letter carefully
(Don’t skim like an over-excited goo-roo fanboy)
3. If it makes sense, and you qualify, give it a shot.
No, it ain’t for everyone. Frankly, it ain’t for most people. In fact, it’s expensive and you’re expected to work (no “push button” claims to it).
But, if you qualify, it may be just what the redneck ordered.
Details here:
Ben Settle
