Uh-oh.
Al Gore’s in the newz again.
Apparently, some dude in Alaska just made a giant ice statue of him. I guess there are folks living in record freezing cold temperatures who don’t take Al’s “sky is falling” global warming claims very seriously.
Can’t say I blame them, either.
You know, I used to find Al Gore and his drama queen ways amusing.
But now he just sounds like a really bad carnival barker trying to push a flawed product on everyone who walks by.
Whatever the case… as much as I despise what Gore stands for, there’s one thing he has that — as a marketer — I think is really cool:
A passionate following.
I mean, there are legions of people who believe everything Gore says without question.
And for Al, selling to people like that should be like shooting fish in a barrel.
Frankly, if he lost everything — like access to his gas-guzzling private jets and his energy-hogging mansion — he’d be set for the rest of his life simply selling books and videos about whatever theory he can dream up to this following.
And you know what?
You and I can do the same thing.
And, we can do it without the former VP’s “hype and awe” tactics.
The key is to attract and cultivate a relationship with a following who truly BELIEVES in your product, service or business.
I’m not just talking about customers and clients here.
I’m talking about true believers.
Those who will “evangelize” for you to everyone they know.
Do that and you will have not just a list… but a “super list.”
A list of people who will never question you.
Never abandon you.
And who will, in fact, defend your every deed — and become your best sales people.
Get yourself customers like that, and you almost can’t lose.
Speaking of customers…
If you haven’t gotten on the “Copywriting Grab Bag” discount notification list, there’s still time.
No… it won’t save the world from global warming.
Heck, it won’t even save the world from Al Gore.
But it will give you tips on how to attract a cult-like following and write ads that have lots of fire, energy and “selling power” to them.
Important if you want to survive (and even thrive) in the coming financial chaos:
Ben Settle
P.S. Someone was complaining my emails are getting too political. That I should check my opinions at the door. That, dang it, this is a COPYWRITING newsletter and I should stick with that because I’m insulting and turning a lot of people off.
Well, all that may indeed be true. (At least, I HOPE it’s true.)
But if you aren’t seeing the lessons “between the lines” in these emails (yes, even with my obnoxious political comments), then you are truly missing the boat.
In fact, there are many selling lessons within today’s tip you’re reading now — and they ALL work like gangbusters.
And just to make it interesting:
The FIRST person who can name all 10 selling methods I used in this email gets a free copy of my Copywriting Grab Bag book.
If you want to take a whack at naming all 10 of them, just go to the comments section below…
