To goo-roo or not to goo-roo?
That is the question.
Personally, I’d suggest NOT goo-roo’ing — especially if it means using their lame-o “killer” tricks. In fact, below are a few you may want to ESPECIALLY avoid if you want to be taken seriously by anyone but the most rabid, “frothing-at-the-mouth” prospects (i.e. the ones who’d jump off a bridge if their favorite goo-roo said they tested it and it works).
Here goes…
- Using “I just got off the phone with” in an affiliate offer when you didn’t get off the phone with anyone
- Putting “Re:” in front of every. single. email (what’swith these people?)
- Selling traffic related courses with JV’s being your sole source of traffic (hat tip to Terry Dean for bringing up this one on Twitter a couple weeks ago)
- Claiming there is an obviously inflated number of people on tele-seminars to give the illusion of “social proof”
- Asking people to JV with you with a lame form email that’s obviously not personal (I guess in goo-roo land you can just cut and paste your way to success?)
- Blatantly swiping (word for word) every ad with a pulse
- Sending people to blog posts and forums to talk up what a swell chap you are (the ultimate epitome of lameness)
Holy shnikes — I could go on and on with this.
These are just a FEW that people have told me about lately. It’s a good thing I’m not actually on any goo-roo lists, otherwise methinks this would be a VERY long email!
Anyway, I’m not one to tell people what to do.
If the goo-roo shoe fits, by all means wear it.
But people who do this stuff “because the goo-roos do” are kinda like the wannabe bad-boys in high school who wore sunglasses at night to parties.
Amusing… but lame.
And, eventually, easily ignored.
Ben Settle
P.S. There’s really no reason to dabble with the dorky goo-roo fanboy tricks. Especially when it’s so much easier (and so much more effective) to sell using the simple persuasion secrets used by history’s most successful salesmen, marketers, negotiators and (gasp!) politicians over yonder at:
