Another ex-spurt misses the boat:
“You’ve got to be kidding me. You sent 7 emails to me today. I’m sure your unsubscription rate went through the roof today if you emailed everyone on your list like that. I don’t think I needed 7 reminders about your sale today. Are you really that desperate? Is this what you teach in your book?”
Well, I guess he told me!
Dang, why didn’t I think of that?
BTW, his email is about a recent sale.
The above commenter was complaining about how, on the last day of the sale, I sent out 7+ emails about that sale ending.
(Funny how nobody screams when eBay does it…)
Anyway, here’s why I bring it up:
His is the attitude of someone who thinks they know what they’re talking about… but doesn’t. (i.e. ex-spurt)
They’re all over the Internet, too.
Offering their unsolicited advice.
Giving uninformed opinions.
And projecting their biases onto others.
Sigh.
Kind of sad, really.
If only he’d asked (instead of mindlessly assuming) he’d have known I got more sales on that Sunday (when I mailed all those emails he was whining about) than on the previous 3 days of the sale combined.
Gotta love them ex-spurts.
Sure, their opinions mean zilcho.
But they’re always good for a few laughs.
Hey, speaking of special sales…
I’ve been perfecting my method for doing sales with email for the past few years in multiple markets (consumer and business-to-business).
It works like gangbusters.
Is very simple.
And it’s something I taught in this last December’s “Email Players” newsletter.
Complete with tons of examples.
Back issues are for sale to “Email Players” subscribers only.
(Not the general public)
To get in on the action, go to:
Ben Settle
