“Email Players” subscriber Samuel Partida talks about how he uses my anti-professional email ways to sell to professionals:
I market a premium podcast to Illinois criminal law attorneys. Admittedly, I understood from the beginning that this was a super niche, extremely small market. I report on the criminal case law for attorneys and deliver audio files via podcast.
Against all advice and counsel I ploughed into this.
I distinctly remember have 34 paying subscribers when I ran out of ideas on how to convert my mailing list. The list itself fluctuated between 1,500 and 2,000 people. I mainly was looking for attorneys, but the list had a good chunk of non-attorneys. The non-attorneys would never be a real customer. I prune them as I run across them.
With the ideas and philosophy from Email Players I was able to get to 103 paying subscribers from a tiny list. I was quite pleased with the results. Obviously, if I can grow the list I’m extremely confident I can make it to my goal of 300 paying subscribers.
This project was never going to be something I retired on.
I just wanted it to fund itself and maybe provide a little seed money for other ventures. That goal has more than been met. This project was more about proving to myself that I can find a market, cultivate and audience, and serve them.
Your newsletter has trained and taught me how to think and how to fend for myself. Criminal lawyers are some of the most skeptical-cheap people out there. They have a good feel for how their clients rip other people off. Naturally, they have an inherent resistance to any kind of “online” scheme or program.
Nonetheless, even in this most inhospitable environment I was able to form relationships with attorneys I never met and was able to demonstrate that they would be better off if they just gave me their credit card number.
Not an easy feat!
Now, I’m bravely and confidently venturing into other markets with less hostile clientele.
With your newsletter and your wicked ways I am on my way to kissing off all client work in the near future.
Your faithful student,
Samuel Partida, Jr.
That’s what I’m talkin’ about…
For people who think my ways don’t work for “professionals” or B2B, there you go. It’s not about the style, it’s about the system, which you can work your own personality and market peculiarities around.
More:
The November “Email Players” issue goes to the printer shortly.
If you sell to professionals or B2B, the training about writing without creating objections could be one of the most profitable lessons you ever learn.
To subscribe in time to get it, go here:
Ben Settle
