Yesterday I listed some controversial people I have been influenced by in my marketing & copywriting, and not everyone was pleased with a few of the names on ye olde list.
But it’s like I tell people who say they are offended by something I write:
“It’s okay if you’re offended, don’t worry about it.”
There’s also a teaching moment here.
You need not “approve” of everything someone thinks to learn from them.
Take two of the books in my Audible library, for example.
One of them is the bio of Vladimir Lenin.
And another is Saul Alinsky’s Rules for Radicals.
I don’t like either one of them worth a dayem or approve of what they stood for one iota. But I’d bet someone else’s left testicle I’ll learn some valuable ideas from them I can use — without engaging in genocide or domestic terrorism — in business, marketing, copywriting, and selling.
Fun times ahead…
So that’s my take on that.
For more takes from my side of the business aisle go here:
Ben Settle
