You’ve heard it here before:
What people SAY they want and what they’ll actually PAY for are almost always two different things.
Take New York, for example.
People are leaving in mass.
Specifically, people under 30.
The reason?
One of the big reasons cited is high taxes.
Now, this is the demographic that overwhelmingly backs the typical “we need to raise taxes for XYZ” reason (fill in the blank — the children, schools, roads, yada yada yada) and (as a whole) vote for the high tax candidate.
And therein lies the irony:
They vote high taxes in… then leave to not pay them.
Question is why?
Because it’s not what they really want. Just like a few years back when Seattle wanted to tax coffees to pay for child daycare and local opinion polls (i.e. “surveys”) showed a whopping 70% of people were for it.
But then guess what?
The measure fell flat on its assimus.
A full 68% rejected it.
(The exact OPPOSITE of the poll data.)
The point?
People often say they want one thing, but then proceed to “vote” for the opposite (with their wallets, their feet, whatever).
So again, ignore what people SAY they want.
Look at what they actually buy.
Buyers are liars, after all…
Ben Settle
P.S. If you want to bring out the buyers on your list with a surge of new sales (while making your customers happy as clams at the same time), then check out the next Crypto Marketing Newsletter issue that goes to the printer in a couple weeks.
It’s got two examples of exactly how to do an email sale.
All you need is a list and testimonials.
Then just plug in the “formula” I hand you.
Can’t make any promises.
But, I’ve yet to see this NOT work.
Subscribe here while you can:
