These days I think a lot about split testing.
Especially since I’ve started working with a company writing all their ads and sales letters and emails in such a way where the more sales they make, the more I get paid.
Now, usually I like testing “screams” and not “whispers.”
(i.e. big changes vs small changes.)
But the little stuff can have impact, too.
Like, for example:
- Using a drop cap in the first paragraph
- Moving an image from one side of the page to another
- Testing auto-play audio & video vs manual play
- Using a different color background
- Changing the page fonts
- Repositioning testimonials
- Eliminating “speed bumps” (I’ve NEVER seen them help sales)
- Changing the bullet point format
- Taking out all outbound links from a page (yes, those stylish twitter and facebook links could very well be HURTING your response)
And so on, and so forth
Again, I don’t usually dig on small changes.
But sometimes even whispers blow out ear drums.
Until next time…
Ben Settle
P.S. The free direct mail for web marketers webinar training (not just a lame pitch-a-thon) Doberman Dan Gallapoo and I are doing is tonight.
And yes, there WILL be something for sale.
But the free info ALONE can bring you more of the green stuff.
Plus, you’ll get a free copy of a recent Crypto Marketing Newsletter issue I did on the subject, too (revealing a VERY simple and cheap way to profit from direct mail without licking a stamp or stuffing a single envelope).
But there’s no time for dilly-dally.
Game time is tonight at 8:00 pm eastern.
Here’s where to grab the details:
