Let me tell you a story.
The names have been removed to protect the guilty, as this is a cautionary tale, not gossip.
Anyway, check this out:
Once upon a time, I learned of a product I really wanted to buy.
It was (presumably) high ticket.
And, I was ready to go — credit card in my hot little hand.
So I go to the website selling this product.
Opt in.
And anxiously await a link to buy from.
The first email comes 24 hours later.
I eagerly open it.
And, I’m ready to buy.
Except…
There’s no link to buy.
No mention of the product.
Instead, just a link to a video.
Same thing the next day.
And the next…
And now, I’m on like video #5 and still no way to buy or mention of the product. Just a “stay tuned for tomorrow’s video…”
This is loco.
This is not selling.
And frankly, is likely costing him sales.
How do I know?
Because I’ve already started forgetting about the product I wanted to buy and am deleting his dorky little video emails on sight. Probably, I won’t end up buying at all as the initial excitement has now long passed.
True, I could be the odd man out here.
And, there probably are times to do this sort of thing.
But, think about this:
I’ve been at this email game a while.
And I’ve noticed birds of a feather really DO flock together.
In other words…
If there’s one person not buying due to this guy’s fear of putting a link to his product in the emails for those of us ready to buy (even if passively — something is better than nothing) there are likely many more.
I know, I know.
It’s the goo-roo way to play these inane games.
To tap dance around selling.
Hey, do what ye will.
But it’s like I’ve said many times befo’:
If you have a product people want and can improve their lives… you have a moral and ethical obligation to at least let them know it exists.
Ideally every day.
And, in a way people LIKE buying from.
That’s where “Email Players” comes in.
I teach how to sell in a way people enjoy buying from.
No, it won’t make you rich overnight.
But if you got the right attitude, it makes selling much easier.
Subscription info at:
Ben Settle
