pork… Pork… PORK!
You can’t turn on the idiot box, the radio or even surf the Web without hearing about all the nasty slabs of pork being stuffed in CONgresss’s new “stimulus” (i.e. socialist) grab bag.
I can’t even keep up with it anymore.
One day they’re giving $50 million to the National Endowment of Farts.
Then it’s another $600 million to buy new cars for those ever-so-productive federal gummint booby-crats.
Then it’s a whopping $88 million for the Coast Guard to design a new polar icebreaker. (What’s the point, I thought the ice caps were melting?)
And on it goes.
Glad The United States of ‘Murrica so wisely spends our moolah.
Anyway, all of this has got me thinking about something.
Right now, I’m working on the first draft of a sales letter.
And despite all this congressional “hijinx”, what concerns me most right now ain’t the pork in Wershington DC.
It’s all the “pork” in this sales letter draft.
Believe it or not, the “pork” in your ads can sometimes make the difference between it doing “so-so”… and kicking BOO-tay all over the place.
Why?
Because ads that are too wordy, full of bloated sentences and packed with flowery adjectives are VERY hard to read.
And let’s face it… the harder your ad is to read, the LESS likely people will read it.
The less people who read it, the less people who BUY from it.
And the less people who buy from it, the less moolah YOU make.
Anyway, that’s my email tip for today:
If you want to make more moolah, cut the pork from your ads.
It hurts cutting out stuff you REALLY want to keep in (but that doesn’t advance the sale).
But you gotta make that piggy squeal and trim it anyway.
It’ll make your ads a LOT easier to read and buy from.
Ben Settle
P.S. If you struggle with cutting the pork from your ads, then I have a neat little “formula” (I learned while reading a Stephen King book) that can make this a no-brainer for you.
You can find it in chapter 16 of the hopefully-soon-to-be-released (waiting on the printer) “Copywriting Grab Bag” book:
