What’s a Milquetoast Marketer?
Basically, it’s someone who is kinda wimpy in their marketing — always plays everything safe, never tries new ideas, and doesn’t experience the thrill of doing the OPPOSITE of established goo-roo orthodoxy with their silly rules and faux one-size-fits-all split test results.
Here are some “marks” of a Milquetoast Marketer:
- They test “whispers” instead of “screams”
- Are scared to try anything fresh, bold or original — slaves to the idiotic notion that creativity is bad
- Wimpy offers
- Fear of using take away selling (they ooze “neediness”)
- Not being relentless about following up (for “Email Players” subscribers — www.EmailPlayers.com — this ain’t a problem)
- Fear being personal or letting anyone see the “real” them
- And the list goes on…
Look, every market has its token goo-roo, right?
Maybe even several of them.
But what every market does NOT have is someone who breaks off from the bleating pack of follower zombies and shows a little backbone in their marketing.
A little originality.
A little bit of ingenuity.
Instead, all you usually see is a herd of Milquetoast Marketers running lame tests with headline colors.
Afraid to email their lists regularly.
And never get noticed by anyone.
Kinda creepy, IMH (but accurate) O.
Ouch.
Ben Settle
P.S. For more info on avoiding the dreary existence of Milquetoast Marketer-dom, check out:
