Everyone’s favorite deranged facebook cartoon, and a “for real” business owner (us kitchen table types are kind of a joke compared to the real deals like Dexter in my humble, but usually accurate, opinion…) Dexter Abraham dispenses some much-needed Medicine to 99% of the marketing world about how to do a funnel and launch products.
Take it away, Dexter:
“Don’t focus on launches or funnels as most of the goorooos will have you believe you need…
… Instead focus on building a list, learning how to write to them, understanding basics of an opt in page, and HOW to sell to them with email…
^that is the type of launch and funnel which will serve someone where this person is.
If you’re going to invest than do it with someone who has been doing this at a high level for a decade plus Ben Settle “
You see most of us get all hyped up on crack when we see the end result.
We forget that what may he nest for us is what the success we are seeing was doing 5 years ago.
You don’t run a marathon first
You don’t get the Ferrari before the pinto usually.
Fundamentals are necessary and if you don’t build them as a solid infrastructure you’ll end up fucked later on.
And depending on your outcomes you may never need anything else.
Ive observed from afar and can make the fairly accurate assumption that Ben for instance is doing quite well with launches NOT including all the fancy bells and whistles.
Sound fundamentals, knowing how to connect with market, and simple basic funnels are all most will ever need.
And NO this isn’t an infomercial for Ben either.
It’s an example of not just someone who does some thing exceptionally well BUT…
…a reminder to you that you need to ask better questions about what you need in your business and then dig deeper.
Think rationally
More often than not what you need isn’t what you are all hopped up on crack about.
Carry on
To Dexter Abraham you listen, my Youngling.
Here’s where to begin:
Ben Settle
