Every so often, I get a question goes like this:
“Ben, I’m tired of wasting money and time on expensive marketing courses that turn out to be just more of the same old rehashed information. How can I tell the fakes and frauds from the legitimate gurus with quality products?“
Interesting question, eh?
And the following is a giant “red flag” I look for.
A red flag that, when I have ignored it, I regretted it in (almost) every single case. And while there are exceptions to what I’m about to say, avoiding buying from people who do this has served me extremely well so far.
Anyway, here’s the red flag:
Publicly counting their money.
In other words, do they spend all their time bragging about their fancy cars, houses and other “toys”? Is their main “proof element” a screenshot of their bank account? Do they constantly drone on and on about all the moola they banked last week?
Narrows the list of goo-roos to buy from doesn’t it?
Now, just to be clear, I’m not saying this is ALWAYS the case.
There ARE exceptions.
And I’m not judging anyone specifically.
Just telling you my criteria.
And this is why my shelf of sales and marketing courses is actually pretty small. I don’t waste my time on nonsense just because someone knows how to work the affiliate machine.
Plus, here’s something else to think about:
How wise is someone who publicly counts their money?
I mean, think about it:
If some sue-happy shark of a lawyer (or, worse, attorney general) is swimming around looking for lunch, what better “chum” is there than the latest guru blabbing about all the smackeroos he makes in his advertising?
Just don’t make no sense to me.
But hey, maybe I’m the odd ball when it comes to this stuff.
Whatever.
Again, I’m NOT saying it’s ALWAYS the case. And there are times when it make sense to do a little showboating.
But for the most part, I avoid the cash-flashers.
Ben Settle
P.S. For 101 ways to sell your products and services all day long (without revealing the details of your bank account, the size of your house, or how many cars you have), then zip on over to:
