Yesterday I awoke to a cool little surprise:
A blog post Terry Dean wrote dissecting one of my recent emails.
Terry is, IMHO, a “for real” guru.
A sort of marketing “scientist” who, for the past 13 years, has methodically tested and tracked his ads and emails, and has probably forgotten more about Internet marketing than most of us will ever know.
Anyway, it’s an excellent analysis.
And he reveals some of the “mindset” behind my emails (especially subject lines) when writing them for both myself and for others. (Just to give you some perspective, an iContact representative recently told me the emails I write for another business I partner with have some of the highest open rates she sees).
You can read all about it now at:
Enjoy 😉
Ben Settle
P.S. BTW, Terry Dean has been selling with email since before most of us even logged onto the Internet. And a couple years ago, he revealed some of his best-kept email marketing secrets when I interviewed him for my “Copywriting Grab Bag” book.
You can get the full scoop over at:
