OK, so last week I ripped on the Wal-Mart mentality.
How it caters to cheap.
Encourages cheap.
And how, if entrepreneurs are not careful, that same mentality could ensnare them into the same “cheap” mindset where cheapness reigns supreme over quality and performance.
Well, guess what?
There’s also a flip side to this.
Something Wal-Fart does that’s not only worth shamelessly copying for your business… but can put mucho more shillings in ye olde pocketses
Let me ‘splain.
A few years ago I wrote an ad for an unusual product.
It was info product Michael Senoff and a brilliant merchandiser named Joe McVoy did showing people how to get their products selling in Wal-Fart, Target and all the other billion dollar monster retailers.
Very cool product.
And one I HIGHLY recommend to anyone in to this stuff.
Anyway, one of the big take-aways was the importance of selling products that will not only sell themselves… but help sell the OTHER products around it.
Now, there’s a whole art and science to this.
And the course spends a lot of time on it.
But this one tip is worth its weight in gold to ANY business (whether selling in Wal-Fart or not). Frankly, there are few things more profitable than selling products that naturally and logically lead to the sale of other products you sell (either yours or affiliate products).
Wal-Fart does this brilliantly.
And maybe even (gasp!) worth going to Wal-Mart to see it.
Either way, it’s a great way to sell more stuff.
And, hey, let’s face it:
If it works for the billion dollar retailers…
Ben Settle
P.S. Time’s almost up to get the next Crypto Marketing Newsletter issue. I’m sending it to the printer in 48 hours. It’s a double sized issue about getting traffic and more conversions. It also reveals the response-killing word you’re almost certainly using in your squeeze pages, sales letters, PPC ads, etc that could be slaughtering your response (even though all the copywriting experts you’re studying likely use it).
To grab this issue in time, check out:
