Just got this question from a subscriber today.

If you’re struggling to get started in your business, or just can’t seem to make things happen right now, then you may find it helpful.

Anyway, here goes…

QUESTION: Ben, I’ve bought almost $1,000 worth of marketing and copywriting products over the past several months and am still struggling and am not making any moeny. What do I need to do? Do I need to find a mentor? Is there a specific product you recommend? Please help me with this, thanks.

BEN: First off, STOP buying any more products.

That includes my copywriting book or anything I sell, too. You should have MORE than enough “ammo” to get started.

The problem is NOT buying yet another product.

It’s IMPLEMENTING what you already have.

It’s ironic, but sometimes having too many great info products on sales and marketing and copywriting, etc can be a bad thing.

Why?

Well, its kinda like taking a nice, hot shower.

Do you like taking showers?

I sure do.

There’s nothing like a hot, steamy shower to relax your body, wake you up and sharpen your senses for the day.

But, you can’t stay in there forever, can you?

Sooner or later, you have to leave the safety and comfort of that hot shower… feel that cold bite of air when you open the shower door, step onto the ice-like linoleum floor, and go through the routine of getting dressed, brushing your teeth, combing your hair, shaving, etc.

Otherwise, let’s face it:

If you never left, you’d run out of hot water (and that really sucks). Your skin will start to get irritated and wrinkly. You’ll have a monster water bill, run late to your appointments or to your job, and so on.

Eventually you HAVE to exit that comfy shower.

And it’s the same with marketing info products.

It’s safe and easy to keep buying new products.

But eventually you have to start implementing what you learn. You have to run some of your own ads, or start contacting prospective clients, or do whatever you’re learning about.

It’s ALL about taking action, baby.

At some point, you gotta leave that comfy, heaven-like shower. And when you do, things WILL happen for you.

In fact, you’ll probably be amazed by how fast success comes.

Ben Settle