Ever hear of “HAARP”?
It means “High Frequency Active Auroral Research Program”.
And it’s got many uses, too — both good and… not so good.
One of the not-so-good uses would be as “voice to skull technology”, where these high frequency radio signals can “implant” voices in your head — talking to you, giving you suggestions, etc.
(Sounds almost like a goo-roo product claim…)
Anyway, can it really do that?
I have no clue.
But apparently, this is where the “tinfoil hat” thing (that conspiracy theorists are always teased about) came from. It’s thought that putting metal around your head blocks these signals, so the “voices” can’t violate your mind.
So why bring this up?
Because, in a way, your customers have “tinfoil hats” on, too.
Here’s what I mean:
Chances are, your market has gotten so many daily persuasion messages “beaming” at them for so long… that they’ve put up a mental shield blocking out your (and everyone else’s) marketing “signals.”
And who can blame them?
I mean, think about it:
The average person is hit with THOUSANDS of persuasive messages each day — via TV, radio, billboards, bosses, the news, websites, emails, the list goes on.
It can drive you batty.
So how do you penetrate those tinfoil hats?
It’s easy.
Put away the sneaky “tips & tricks”, mind control techniques and other gimmicks… and simply establish a relationship with your list.
That’s it.
It’s really that simple.
Just being that one person they look forward to hearing from (where it’s not a chore, but a pleasure to hear from you) is like poking a secret hole in those tinfoil hats only YOU know about, so you can get your message through almost any time you want.
No need for any black hat tips & tricks.
Just establish a relationship with your market.
Be a useful and valuable friend (instead of a vulture).
And then show them what ya got.
Do that and you don’t really have “competition.”
Ben Settle
P.S. Email is probably the best way to establish a relationship with your market like this. To start being that one person who gets read (while everyone else’s messages are zapped) check out the coming Street-Smart Email System:
It should be ready in a few weeks (give or take).
And launch day customers get it at HUGE discount…
