I’m running a tad behind schedule today.
So I hope instead of my usual email tips, this private email I sent to the members of both mastermind groups I’m in will suffice this time.
It’s about an extremely cool book I found on accident.
A book, I believe, every marketer should possess.
OK, here goes:
Last week I was at the used bookstore in town here, rummaging through the business section and seeing what I could find.
Usually I don’t find much.
Although, I did nab Eugene Schwartz’s “cult classic” book titled “Mail Order” for a mere $6 a couple years ago (it sells for probably 10 times that most places).
Anyway, I’d been looking for a short book about sales & marketing.
I don’t like big, long books.
I like short ones, that get to the point.
And lucky for me, I found just that.
It is a book called, “Ten Greatest Salespersons” by a guy named Robert Shook. It was written in 1978, but is incredibly useful today. This Shook dude basically rounded up the 10 best sales people (from different industries — car sales, direct sales, insurance sales, etc) and interviewed them on their secrets.
It’s FASCINATING.
I’m only on the third chapter and already I’m on fire with it.
The first interview alone with Joe Girard is just pure gold.
No “black hat” or complicated stuff. Nothing about persistence or needing a thick skin. No fancy one-liners or fake enthusiasm.
Just “meat and potatoes” sales told in an entertaining way.
Some of this is stuff nobody gets around to teaching anymore.
But that the old timers (who probably had it much harder than us, selling door-to-door, without people being able to “slap” things easily on credit cards, etc) used.
I bet if you check around online, you can find a copy.
Ben Settle
P.S. Another book that is short, sweet and packed cover to cover with “timeless” selling principles that don’t rely on hype, lies, or frothing-at-the-mouth exaggerations, is my soon to be released Crackerjack Selling Secrets book.
However, this book will NOT be for sale anywhere for any price.
You will ONLY be able to get it directly through me. And, ironically, you will only be able to get it free.
Details at:
