Uh-oh…
Methinks my dog is getting a bit “portly.”
We’re not fabulously wealthy here at Casa de Settle, but we do well enough to buy the best dog food (thank God) so we can keep her healthy (and, unfortunately, a tad plumper than she should be) for many years to come.
But it wasn’t always that way.
There was a time when we could barely afford to eat at all!
And if we’d had our dog at the time, she probably would have been raised on the crap food found in grocery stores (which is mostly the equivalent of fast food).
Things were pretty dark back then.
I had no natural copywriting or marketing talent.
And I couldn’t sell my way out of a paper bag.
So the only thing I could think to do was something one of my high school coaches drilled into my head: “outwork the other guy.” And so I did. When I got a book or course, I tore through it 5, 10, 15 times.
I’d write other successful ads out long ad while at my job.
And EVERY car trip had marketing training playing.
Did it pay off?
I dare say it did.
I’m nowhere NEAR to my ultimate goals. But I’m dang glad I took my licks back then, and got into the habit of outworking everyone I compete against, and being more meticulous than they are.
For example:
- Going through books, courses and training 15+ times (I’m on my 22nd time through Gary Bencivenga’s course right now)
- Researching products I sell for weeks on end
- Refining my ads by reading them out loud 10 times
- Knowing products I sell better than even the authors do
And so on, and so forth.
It pays to be meticulous like this.
Luckily, it takes no particular brains or talent, just the desire to succeed and the faith to know it works.
Very simple, my friend.
Maybe not easy.
But definitely simple.
Ben Settle
P.S. Another thing I’m super meticulous about is writing bullets in my ads. The more bullets I fire off, the higher the response. I’ll show you all my best bullet writing tricks in the next Crypto Marketing Newsletter which goes to print Monday.
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