Behold a true story from the troll crank file:
One of the highlights of my business was when a secret guru troll made a video about Yours Crotchety saying I do a decent job, but really, I only know about email, copywriting, etc on a very superficial level — and just a little bit more than all the people I sell to. Including, presumably, the various A-list copywriters & other assorted world class business & marketing minds I somehow managed to “dupe” who rake in multiple millions per year who tune in to read my monthly rag of pulp email gooiness.
He was a jolly, rather portly troll, who I admittedly liked immediately.
I couldn’t NOT like him, even if wanted to.
In fact, my woman said at the time she felt like a 3rd wheel, as I couldn’t get enough of this pleasantly plump troll, and mined so many sales from him that weekend, ignoring her the whole time.
But, what I liked most about this jealous secret guru’s claim was the irony.
Here’s what I mean:
I launched the prestigious “Email Players” newsletter in July of 2011 to approximately 3,000 or so people on my email list, and got exactly 83 subscribers. And in the first 99 issues since, both my email list and “Email Players” subscriber list has grown almost ten times that size — still very smallish, but always growing, extremely responsive, and methodically curated, as I talked about in this past May’s issue.
Also in the time since:
I’ve learned a helluva lot about selling, marketing, copywriting, publishing, growing a subscription company, and overall business-building that has propelled me far past many of my peers & colleagues, by their own admission.
More irony:
Still also in the time since, even a couple of true guru-types (legitimate guru types, note the correct spelling…) have asked me about how I run and structure my email-driven business and lifestyle in a way where I am still a one-man-band, yet my business brings in 7-figures and growing… with my workday often being under an hour, and sometimes just a few minutes.
Yet even more irony about my favorite secret guru troll’s claims:
I’m about to publish the 100th issue.
One hundred issues adds up to nearly 2,000 pages of content.
Especially counting all the bonuses, inserts, etc.
In fact, in 2020 I am also going to publish a very ambitious book about my email-centric book & newsletter publishing model. But, in this milestone 100th issue in November, I’m going to lay the groundwork for that by revealing the 6 most profitable methods/ideas/concepts/strategies/tactics/secrets/insights, etc (i.e what I call “money bombs” for exploding sales) I use for building my business to maximum size in minimum time, and with minimum stress. I have been testing, tweaking, experimenting with, honing, and perfecting these 6 methods/insights in multiple markets (not just selling to “online marketers” — but golf, weight loss, dating, biz opp, self defense, and most recently software, and the list goes on…) over the past 100 issues of this tabloid/newsletter.
And, my prediction is:
I suspect even the most ardent & militant anti-Settleist troll who despises all things Settleism, and who even wishes evil & destruction on your Humble Storyteller…
would be able to profit from them while living in their moms’ basements, between bouts of watching pournos, eating handfuls of cheetos, and social media trolling those they are envious of.
Whatever the case, I believe this 100th issue will be my most profitable yet for businesses.
The info inside can be used by both newbies & seasoned pros, too.
Although you will have to have a business & list, even if small, and not just a marketing hobby.
But whatever the case, it can be both immediately & long-term profitable for real businesses.
That is, if you’re subscribed.
And, if you’re subscribed by the looming deadline rushing towards you.
Here’s the link:
Ben Settle
