Remember last week’s print vs digital email?
About why I do a PRINT newsletter… and not a digital one?
A would-be subscriber doth protest:
With all dueth respect, I disagree.
OK, I’m probably a thin slice of your pie, but I’m willing to be there’s quite a few folks like me who don’t really get snail mail. I’m very mobile – live in 3 or 4 places throughout the year – and snail mail often misses me. For that matter, I don’t like snail mail.
I get your point about snail mail being a little dressier but if the info’s good, I don’t care if it’s bits or paper. Well, I do care. I prefer bits – in fact that’s all that works for me.
I’m one willing but unserved buyer.
He makes an interesting point.
But, IMH(but accurate)O, it’s just the opposite:
If you wanted it bad enough, you’d find a way to receive it (despite the inconvenience), and devour it probably 10x’s more intensely than everyone else, and profit from it 10x’s more abundantly than everyone else, precisely because it IS so inconvenient.
This analogy isn’t exactly the same, of course.
But, I’m the same way with some things:
I hate video, for example.
I prefer audio.
That way, I can listen/learn while walking on the beach.
(Yes, I have a very rough life…)
So I tediously take the time to rip the audio off of videos using an RCA cable and a voice recorder.
It’s a total pain in the gluteus assimus.
But guess what happens?
I use and benefit from it FAR more as a result. What I don’t do is ask the publisher to change their formatting just for my sake.
After all…
If the product’s good, they’re doing me a favor.
Not vice versa.
Anyway, that’s my take on it.
Besides, didn’t you get the memo?
I’m ALWAYS right…
Speaking of “Email Players”…
The May issue goes to the printer tomorrow.
It includes:
- A “cheat sheet” of my launch process (by popular demand)
- Why racist-obsessed movie geeks write the best email subject lines (and where to swipe their work free)
- How to sell your product without making a single claim
- How to use “vintage” ads to write super profitable emails
- How to use email to profit from a bad day
- And a ho’ bunch more…
Subscribe while there’s still time here:
Your King,
Ben Settle
