Behold one of the best quotes ever penned:
“I have spent my whole life scared, frightened of things that could happen, might happen, might not happen, 50-years I spent like that. Finding myself awake at three in the morning. But you know what? Ever since my diagnosis, I sleep just fine.”
— Walter White
“Breaking Bad”
I do so dig on that quote.
Reminds me of something people are afraid of:
Mailing daily.
In fact, a while back I got into a talk about this on flakebook with some of my customers. One of them, in just 30-60 days of daily emails, went from living client-to-client to getting two whopper clients on retainer. Another said she doubled her sales. Misty (my podcast announcer babe and sometimes business partner) often talks about how mailing daily completely changed her life and her business, and the list goes on. My podcast producer tells me it took him from making $1k per month in sales to around $1k per week, and so on, and so forth.
But you know what?
Most people are too chicken to do this.
They’re scared of getting lots of opt outs.
Scared people will complain.
Scared people will think they suck at writing.
Scared of this, and scared of that…
Bah!
Yes, you WILL get opt outs. (Good, they were never going to buy anyway). You WILL get complainers. (Good, use their emails as fodder). You WILL be insecure about your writing if’n you aren’t writing regularly already. (Good, most emails are way too polished anyway.)
But, you should also see more sales, too.
Maybe even lots more.
Plus other intangible benefits, too. (Better bond with your list, JV opportunities, rock solid personal branding, people seeing you as a leader and not just another “expert” yada yada yada…)
Yes, your milage will vary.
And no, there are no guarantees.
But, what do you have to lose?
It costs you nothing to try.
And, the potential upside is huge.
Anyway, one of the things you get when you subscribe to my “Email Players” newsletter is a short book called “The Email Players Playbook” — and inside, towards the end, I even lay out a simple 30-day game plan to follow.
Very easy.
Very simple.
And, very profitable.
But, only if you do it…
Subscription info here:
Ben Settle
