One of my favorite “business” biographies is not even about a businessman… it’s from a movie director.

Specifically, the late, great Frank Capra.

In fact, I have a proverbial laundry list full of business & marketing lessons I learned from Mr. Capra’s autobiography – “The Name Above The Title” – about making movies that apply directly to marketing.

Here are a few of them:

• There are no rules to filmmaking, only sins. And the cardinal sin is Dullness
• What interests people most is people
• Self aggrandizement will get you a lot farther a lot faster than modesty
• Entertainment is an amazing tool for rallying people against the “bad guys”
• Laugher disarms skepticism, cynicism, and even hostility
• Don’t look for objective criticism or praise… look for gut reactions
• Creating Vision can literally win wars
• Don’t make the best picture you ever made in the same year that someone makes Gone With The Wind
• FDR was such a great listener he almost converted Frank Capra into becoming a Democrat
• Too many filmmakers get their ideas from other’s pictures and not from life
• Wealthy hypocrites and celebrities in Hollywood constantly virtue signaling about “social justice” secretly had just as much contempt and hatred for the very people and causes they virtue signaled about in Capra’s day as they do today
• Trying to not offend people ruins movies
• And the list goes on.

Anyway, recently I did a video about Capra with the great Brian Kurtz, who did his college thesis on Frank Capra. And we talked about many of the lessons we learned from that great man, and how to apply them to copywriting, marketing, and business.

If you want it, you can get it free in the Ben Settle mobile app.

Inside the elBenbo TV channel it’s titled:

“Mr. Smith Goes To Marketing”

If you don’t have my mobile app, you can get it free by signing up for my free daily emails on this website, and then following the instructions in the P.S. of the welcome email.

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Ben Settle