And the mush cookie of the month award goes to…
This bloke:
Bummer, Ben,
I open and read your email with the intention of what you promised in your subject line.
(HINT: I do not do that to my prospects.)
Please unsubscribe me.
Sheesh.
It’s 2015 and a “marketing” guy can’t figure out how to click an unsubscribe link…
Anyway, this got me a-pondering.
He didn’t really think his complaint through.
The email (from this morning) he was bummer-ing about did have a “how to” subject line. And, the email was all about how to do what it said (get better retention for continuity). It did not necessarily promise you the specifics on it, just the theme/subject of the email.
Just like, you know, ads have done for over 100 years.
Practically all ads do this.
(A lot of the successful ones, at least.)
Email, sales letters, space ads, ppc ads, video sales letters, informercials, etc. Probably many of my mush cookie friend above’s ads do, too, unless he gives all his info away in his ads.
Moral of the story?
Not sure there is one.
Except, mush cookies gonna mush.
Hey, might as well flip their mush into emails that sell.
And, I show you how (for realz) in the September “Email Players” issue.
Grab it here before it goes to the printer (a week from today) here:
Ben Settle
