“You read the Bible in 41 days and some people can’t even read a 20-page newsletter?”
So said Stefania a few weeks ago.
Specifically, after I’d just finished my latest read-through of the Bible, which I do 3-4 times per year. It’s not a race, I just prefer the sense of continuity I experience from reading it that way. So this last time I started January 1st and finished on February 10th.
Plus, during those same 41 days I also:
* Recorded and tediously edited an 8+ hour audio course about copywriting
* Strategized and then helped implement a promo & be on all the daily 2+ hour webinars for a major Low Stress Trading campaign that got us close to $1 million revenue in January, and got us firmly on track to do our first 8-figure year this year
* Wrote and edited the upcoming April Email Players issue
* Created/wrote full email campaigns for two other affiliate offers
* Completely revamped my opt-in page and blog design
* Wrote most of my daily emails for February and March in advance
* Spent 2-3 hours per day most of those days walking & doing business via Marco Polo with my various biz ventures + listening to various training for Low Stress Training as well as an additional (totally separate from the above) Bible study going through it being taught chapter by chapter and verse by verse, as I got my steps in each day
* Played with Willis every single day starting with when he wakes up because I don’t want to miss anything about him growing up, and spending much of the day with him
* Did a bunch of other ticky-tack stuff (like tax stuff) I have to do as a grownup
* Plus still found a little bit of time here and there to diddle around on Twitter (my entertainment these days) and in my Settleheads Facebook group
This is why I never take anyone seriously who whines to me about having no time.
Most peoples’ problem is they have TOO much time.
Another topic, for another time..
Anyway, I don’t expect people to have my appetite for reading, working, or writing.
There are, frankly, several people I know who make me look downright LAZY.
But, I do have a certain level of expectation for those who claim to be in business as a whole amongst my horde. And this “I don’t have time to read” lie is one of the main reasons I have my “No Coming Back” policy for Email Players.
If the trash takes itself out, I don’t try to bring it back in.
That analogy always offends the fluffers on my list when they hear it.
But I’ve also admittedly been lax on the policy the last 12-months after switching carts.
There has been an unofficial and unannounced “year of Jubilee” with that policy since last March, when my old cart went out of business and we scrambled to get everyone switched, along with many ongoing hiccups… and where I did not care, or even check, and let anyone come back during that time.
That’ll be a-changing starting this month though.
Whatever the case, here is the point of all this:
I simply cannot help people in that “I don’t have time to read” head space.
And that is, from what I can see, more and more people.
It may or may not be related to something Dan Kennedy said last year, about how nobody wants to be successful anymore. Not Americans, at least. America used to celebrate, seek out, and chase success.
Now?
Most seek out, celebrate, and chase… something else.
Exactly what they’re chasing, I don’t pretend to know. I suspect it’s something they find in their social media feeds. Or in their TikTok shorts or favorite Disney+, or Netflix, or OnlyFans algorithm vortex.
Whatever it is, it clearly ain’t anything I have to offer.
And so, for BOTH their own good and my own good, I cut them out and seal the doors behind them so they become someone else’s problem, and not mine. This is one reason I was telling a customer recently how I’ve gradually been switching things up to just focusing on Email Players and Low Stress Trading.
Those in both are still interested in, reveling in, and mired in success.
They actually can’t get enough of the stuff.
Success is like a drug to them.
And it’s also intoxicating serving them, and they’re just a joy to deal with.
But in the online marketing space as a whole?
It’s the exact opposite:
* Entitlement.
* Loser think.
* Doomscrolling.
* Parroting tech CEO’s shilling generative so-called AI leading them off a financial cliff.
* Marketing goo-roo worship.
* Social media echo chambers making people arrogant of their own ignorance.
* And the list goes on.
So over the past couple years, since January 2024 to be exact, I’ve been getting more and more and more of my best customers over to Low Stress Trading. I even have a “sub group” in that community just for MY people.
And in the not-too-distant future this list will probably look like this:
1. Selling Email Players at the end of each month like I do now
2. Selling Low Stress trading primarily during the rest of the month
3. With my books (not newsletter) probably licensed out to a small handful of interested marketers who have the patience and willingness to deal with the guppie-attention spans of the online marketing community I no longer tolerate, and those books they license and sell being natural lead gen back to me, with the guppies mostly curated out, who I can then sell Email Players & Low Stress Trading to.
So that’s the semi-exit strategy ‘round these parts.
Actually, now that I think about it, I got to amend this a little.
I will also, at least a few days per month, continue promoting my fiction, too.
To learn more about the paid Email Players newsletter go here:
Ben Settle
