Yes, I ‘spect this is a shock to you…
But I’m partial to print newsletters.
After all, I’ve been selling my own print newsletters (first the “Crypto Marketing Newsletter”, and now “Email Players”) for over 3 years now. However, I’m not just partial to them as a publisher, but also as a subscriber and buyer of information, too.
Why?
Lots of reasons.
Like, for example…
- They’re easier to consume (no logging in, remembering pass words, etc — my droog Jim Yaghi says he has a membership site people pay for and hardly anyone logs in, it pisses him off, like he’s wasting his time…)
- Way more convenient (i.e. pizza delivery vs takeout)
- Exciting (it’s like Christmas getting them each month)
- No info overload (just stripped down info in 8-16 pages — in and out, do this, this and this, apply, see what happens. It’s like you got your meaty steak each month and you can decide to eat the dessert, appetizers, and other foods or not — it’s optional or can be stored as leftovers or snacks for later)
- Can still have online components (forums, membership area, etc)
There are more.
But those are a few reasons.
Anyway, there are so many holes in the market for high priced newsletters it’s almost spooky. And over the years I’ve put a “dream team” of newsletter writers together in my head of who I’d like to pay for their expertise each month in a newsletter (not a membership site).
Since the world revolves around me, this is important.
What I want is paramount.
Nothing else matters.
I am the ONLY one whose desires count.
So just to get the juices flowing, I’m going to summon the names of people who I’d like to see create a monthly print newsletter and the topic I expect them to write on…
1. Direct sales/persuasion (Shameless Shamus Brown)
2. PPC (specifically AdWords – Jim Yaghi)
3. SEO (Ferny Ceballos & Raymond Fong)
4. Investing (specifically for online entrepreneurs – Trevor Mauch)
5. Traffic (generalized – Eric McMillan)
6. Copywriting (David Deutsch, Richard Armstrong, Ryan Healy, John Anghelache, Daniel Levis… the list goes on… too many to count and so I’m surely leaving lots of good people out, my bad…)
7. Affiliate marketing (Jonathan Mizel)
8. List building (Jack Born & Ryan Levesque)
9. Public speaking (Ray Edwards)
10. Joint ventures/networking (Adrian Bye)
11. Podcast marketing (Michael Senoff)
12. Video marketing (Jason Moffatt)
13. Monetizing social media (Justin Brooke)
14. Legal tips for online marketers (Mike Young)
15. eBay business tips (Greg Perry)
16. Getting clients (Jason Leister)
17. Offline marketing for Internet marketers (Doberman Dan)
18. Online media publicity (Mike Dolpies)
19. Book marketing (Mike Dolpies, in case he SPURNS me and refuses to do the online media publicity newsletter)
20. Direct response design tips (Mr. Subtle)
21. Blogging (Brian Clark)
Some of these blokes already have membership sites.
But that’s not what I want.
What I want are PRINT newsletters from them.
The kind I get in the mail.
The kind that deliver hard-hitting bites of content to me that I can use immediately (that same day!) in my business, in a format I’m practically guaranteed to consume and not ignore or be overloaded by. Plus, if they did these, that’d give them upfront cash flow, plus they can back end ancillary products via direct mail (by letting offers “ride” in the envelope already going out to subscribers).
Now, don’t worry.
I’m a nice guy.
So, I’ll allow them to keep their online membership sites, too.
But they will incorporate a newsletter into the mix.
They could be mixes of generalized info, specialized tips and up-to-date tactics, all in the context of each newsletter’s overall theme. In some of these cases (like SEO and PPC) the rules are ALWAYS changing, and a print newsletter is a perfect way to keep customers up to date, they’ll never run out of material…
Now let’s talk price.
I’m thinking the specialized ones should be high.
At least $67 (ideally $97) per month.
The generalized ones?
Around $27-$37.
I’m flexible on these, though.
So it’s all good.
But whatever the case, I expect this to be done.
I have spoken…
Ben Settle
P.S. The sky is the limit for newsletter publishers. I have a kindle book on the subject that shows you exactly how to put one together from “A to Zebra”.
And, it only costs a “whopping” $2.99.
You can download it to your Kindle here:
If you’re in the US:
www.bensettle.com/print-newsletter/us
If you’re in the UK:
www.bensettle.com/print-newsletter/uk
If you’re in France:
www.bensettle.com/print-newsletter/france
If you’re somewhere else?
I’m not sure how you get it (maybe with an IP address blocking site or something, Google is your friend…)
