“I’m only a recent subscriber and I can’t possibly overstate my admiration for what you’re doing and how you’re doing it. Putting the marketing stuff aside, you’re filling a serious void out there in genuine no bullshit life advice.”

Who was this zinger from?

Some random goo-roo fanboy?

A Facebook copywriter grandstanding & virtue signaling in a group?

No, it was from the great, and esteemed Ken McCarthy — the “founding father” of internet marketing as we know it… who pioneered (he took all the arrows for us)  legitimate email advertising, banner ads, pay-per-click, and, yes, video. (He is even credited in Time magazine with originating the idea of using click-through rates as the key metric of website performance. If that tells you anything…)

The irony truly writes itself in this case.

You can listen to copywriters waxing philosophy in Facebook groups all day long.

Or, you can listen to guys like Ken McCarthy and the other great men and women of copywriting who have been gracious enough to send me testimonials over the years.

Many of who also subscribe to “Email Players”, too.