Once in a while I get asked about my favorite gurus.
No… not goo-roos.
I mean gurus — with a “u” instead of an “oo”.
There is a difference, ya know.
In my way of thinking, goo-roos are not the same as gurus.
That’s why you will often see me say “goo-roo” when pointing out something I believe you should probably NOT do, or a type of marketer whose claims and business practices I believe you should be skeptical of.
But it’s the exact opposite with “guru”.
Anyway, today I thought it’d be cool to list the “gurus” who I believe you can get mucho value from listening to.
This is all just my opinion, by the way.
Always do your homework before buying someone’s products or services (mine or anyone else’s).
I suspect one person’s guru is another’s goo-roo.
(And vice versa.)
Also, as a side note — I PURPOSELY omitted friends, mastermind members, etc to make this objective. I do not personally know most of the people on the following list and some are dead. But I am acquainted with a few of them (like Ken McCarthy, Terry Dean and Doug D’Anna, for example).
Ready?
OK, here goes… some of my favorite gurus:
- Gary Halbert
- John Caples
- Gary Bencivenga
- Terry Dean
- Jim Camp
- Doug D’Anna
- Paul Hartunian
- Ken McCarthy
- Eugene Schwartz
- Bruce Barton
- Michel Fortin
- John Carlton
- Jim Straw
- Dr. Glenn Livingston
There are more, but this should do for now.
These are some marketers who have A+ info and have never done me wrong on subjects like selling, marketing, copywriting and overall business success.
I suggest checking them all out (just google ’em).
You won’t be sorry.
Ben Settle
P.S. A quick update:
My books The Copywriting Grab Bag and Crackerjack Selling Secrets are still out of stock. Some people think I’m purposely not selling them to create “scarcity.”
Once again, my marketing just ain’t that sexy.
I’m simply in between printers right now and making sure the proofs are up to my standards before releasing the “hounds.”
