A reader doesn’t dig it:
Ben I disagree with what you say ‘DON’T PUT CUSTOMERS ON A PEDESTAL’. that is an irresponsible position to take. I love my clients and they are the people who provide my income. be careful what you say those customers may just turn on you if you don’t put them on a pedestal!
No, they won’t, sweetie.
Just the opposite, in fact.
Here’s the way I see it:
(And I’m right)
If you put someone (anyone — clients, customers, friends, etc) up on a pedestal, then guess what?
They can ONLY look down on you.
That’s what happens when you put something on a pedestal.
It’s *above* you.
It cannot possible look up to you.
It must look down on you.
And, so it is with people, too.
Put your customers and clients on a pedestal — and you will automatically behave in such a way where they eventually lose respect for you — either quickly, or over time.
I’ve seen it happen over and over.
(Hellz, it happened to me in my whipper-snapper days.)
More:
You’ll also not do what’s in their best interest.
Specifically, I mean marketing to them with the kind of “tough love” they need and expect from you.
So no, I don’t put ’em on pedestals.
And, I don’t recommend you do either.
For more on my fiendish email ways, go here:
Ben Settle
