I got myself a new copywriting protégé.

Every day after I’ve given her the privilege of fetching my meals, tidying up my house, washing & detailing my car, running my errands, etc (I even have her fooled into believing that, like the Karate Kid, all these chores have a purpose behind them — but really, there’s not, I just like the idea of having someone else do this stuff heh)… I *sometimes* get around to teaching my new copy fledgling a few things about copywriting.

The most important thing I’ve taught her?

Well, it’s the most important thing ANY copywriter can know.

But, not just copywriters.

This goes for any marketer, period.

Anyway, what is this one thing?

Well, it ain’t superior writing & spelling talent.

Or learning all the latest NLP and so-called “ninja” persuasion tactics.

Or having the best swipe file.

Or even having the best teacher.

(Loathe as I am to admit that…)

No… it’s simply:

Research, baby.

Cold, hard research.

What makes all the difference between the best copywriters who make the lions share of rupees and the struggling ones is knowing the product better than its creator. Knowing the market better than it knows itself. And, knowing what the market already wants, and how to word offers so people enjoy and even look forward to seeing them (i.e. being what Dan Kennedy calls a “welcome guest.”)

And you know what?

Don’t think I don’t practice what I preach.

(Even if I never slaved away for copywriter like I make my protégé do for me)

In fact…

This goes double for our Oceans 4 Mastermind Workshops — which makes them the best in the business (in our humble, but accurate, opinions).

People have understandably asked us:

What makes OUR deal different?

Why pay us to go to our mastermind/workshop when there are dozens of others from people who either charge less for theirs or have bigger “celebrity” appeal than we do?

A good question.

So, allow me to retort:

As my biz partner Ryan Levesque says…

First, this is a REAL mastermind.

We keep this thing SMALL and elite for a reason.

Everybody gets a LOT of personalized attention.

Both from US…

And from the rest of the group.

(Because the event builds such a tight-knit group, your fellow attendees will become some of your most valuable business contacts for years to come.)

Why is small so important?

Well, put it this way:

If you see someone pitching you a mastermind and there are 25, 50, 150 people part of that mastermind?

That’s not a mastermind.

That’s a f*cking conference.

There’s a difference.

And you should know what you’re signing up for.

That’s number one.

Number two…

One of the things we do that NO other mastermind does…

Is me and boys, dig deep into your business BEFORE we all get together in person.

We look at your funnels.

We dig into your emails.

We rip apart your sales letters.

We secret shop you.

And the REASON why we do this is so we can hit the ground running when we get to your hot seat. We don’t waste time asking stupid questions about what you do.

We know.

Because we’ve completely dissected your business.

All our questions are answered BEFORE you show up.

Which means, you get nothing but pure unadulterated value at the event itself – with detailed, step-by-step, actionable advice…

Anyhoo…

Sound like something you want to be part of?

Yes?

Then here’s what to do:

Simply reply to this email.

Include what kind of business you have, what you’re looking to gain from a mastermind like this… and any other questions you have.

Alrighty then.

Until tomorrow…

Ben Settle

P.S. If you are worried (and I know you are concerned about this, sweetie) that my copywriting protégé is reading this email and mad at where I admit fooling her into doing all my errands…. relax. You can rest assured she’s FAR too busy doing all those chores to read my emails right now.

In fact, today I have her cleaning the gutters.

She should be done by tonight some time.

And, I’ll be going up there and inspecting her work with a flash light to make sure it was done right later.

This teaches her a valuable lesson:

Responsibility.

And, the value of hard work.

Something few copywriters understand.

I should get a medal for my generosity…