Let me be perfectly blunt:
I honestly have no clue what you can expect in 2010.
I’m the last person to ask about such things.
And, frankly, even if I had some kind of magical “crystal ball”, I wouldn’t be too confident in my ability to accurately interpret whatever I saw.
Even so, there is ONE thing I will predict.
Something that can possibly make your 2010 extremely profitable — whether you’re a raw, “wriggling” newbie marketer or a seasoned “battle tested” entrepreneur.
And here it is:
I believe it’ll be more important to know how to SELL in 2010 — online, direct mail, phone, email, in person, however you do it — than ever before.
Methinks it’ll be FAR more important than in 2009.
And certainly more important than it was in the economic “sugar high” that ended in 2008 — when everyone was buzzing on credit and loans, with money burning holes in their pockets and even crappy products sold like hot cakes.
Remember that?
You didn’t have to be particularly bright to sell then.
And you could get away with doing a lot of things that simply don’t work very well anymore (like pouring on the hype, fabricating social proof, bragging, etc — pretty much what some of the goo-roos now in hiding or retired did).
Yes… I know that’s not a very “sexy” prediction.
But remember this:
As Dutch scholar Desiderius Erasmus once said:
the one eyed man is king”
And hey, let’s face it:
There are a lot of “blind” marketers running around still trying to get away with “killer” marketing instead of principled based selling.
Which leaves a lot of opportunity for everyone else.
Anyway, have a safe and happy New Year, my friend.
And I’ll see ya on the other side.
Ben Settle
P.S. My book Crackerjack Selling Secrets contains 101 easy, ethical and 100% “painless” ways to sell (online or offline) used by some of history’s most persuasive marketers.
You can get your copy for 2010 here:
Grab it today and I’ll even pay your shipping.
