A little while back, I saw an article on a right wing website talking about a left wing lesbian pagan, and a book she was promoting, and why the audience should listen to her.
Anyway, it had two extremely powerful components you can use in advertising:
(1) contrast
(2) selling against type
The lesson?
With these two persuasion tools in your hip pocket (contrast and selling against type), it’s almost impossible for your brain to ignore your marketing.
And you know what else?
This is doubly true for your email subject lines.
In fact, that article contained a perfect email subject line “template” that can be used in any market I’ve ever heard of.
So perfect, I hereby knight it the best subject line template of 2017.
And guess what?
In the January “Email Players” issue, I show you this template.
And, I also show you 7 examples for how to apply it so that people not only want to read your email when it hits their inbox before anything else they see, but be “leaning in” to read your email carefully (ignoring all other distractions) and making them far more likely to want to buy from you.
I’m sending this baby to the printer in a couple days.
After that, i’ll be too late to get it.
Here’s where to subscribe, while there’s still a little time left:
Ben Settle
