Someone took exception to yesterday’s email:
“Ben, I don’t agree with your assessment about not learning from one expert. Didn’t you mostly study only Gary Halbert’s books and teachings? And it gets expensive learning from multiple gurus.”
Well, not so fast there, daredevil.
For one thing, I’m not saying to buy everything from everyone.
That WOULD be a waste of cash.
I believe in buying one product, learning ALL you can from it (by consuming it multiple times) then moving on.
That saves money and time.
Plus, you won’t get sucked into any emotional hype fests.
As for learning mostly from Gary Halbert…
That is true with copywriting.
I DID mostly only study his stuff at first.
But (1) he certainly wasn’t the only one I studied (not even close) and (2) had I dogmatically followed his advice, I would have LOST money. Heck, I DID lose money for a spell while dogmatically following his advice on blind faith.
It was a very expensive mistake, too.
And it had to do with giving away your best info free online.
Big mistake.
Big, big, big, big mistake.
And I did it for YEARS.
But, here’s the thing:
What he taught on that subject probably DID work for him.
However, it did the opposite for me — it cost me money. So I made some adjustments based on something I’d learned from a DIFFERENT expert (i.e. I started mixing and matching) I was also studying and – VOILA! – I started making way more sales and I’ve never looked back since.
So yeah, don’t dogmatically follow anyone.
Not even your favorite goo-roo.
Unless, of course, you like losing money…
Ben Settle
P.S. Oh, and hey, speaking of not blindly doing what others teach… the next Crypto Marketing Newsletter issue includes a HUGE insight about a single word EVERYONE online uses in their ads that’s killing your response — and yes, I used this word excessively myself in my ads (and so does just about every copywriting “guru” I’ve ever studied) until recently, thinking it was a good word to use.
Well, guess what?
It’s a NAUGHTY word (conversion-wise) that kills sales.
I’d bet green money you’re using it, too.
And hurting your sales (big time).
You can get the details in the next issue.
But it goes out soon, so if you want it go to:
