Never go to bed mad at each other… stay up and fight
One of my favorite books is “The 48 Laws Of Power” written by one of my favorite authors Robert Greene.
And, if you are one of these people worried about getting “engagement” in your emails, social media, podcasts, blog posts, whatever it is you do… he tweeted something I’ve been doing for years without even realizing it makes a great way to create content by design.
Anyway, what did his magic tweet say?
This:
“Bring in people with different viewpoints and encourage them to fight it out.”
It’s why I love picking fights with accepted goo-roo dogma.
I love a good fight — whether it’s me fighting someone else, or watching two (or more others) fight. And, yes, my Horde (email list, secret Facebook group members, podcast audience, customers, etc loves it too, which is why I am always eager to deliver it to them.
And mark my words, my little droogie:
Your list loves it, too.
Oh, some may whine and complain about it being “negative” and offending the feminist goddess of the crystal bra or whatever. But people are starving for substance. For options for thinking differently. And, yes, for sport.
Immoral of the story?
Reminds me of a joke I once heard about married couples angry before bed:
“Don’t go to bed angry, stay up and fight!”
Peace is boring and unhelpful a lot of the times in marketing.
Thus, I say encourage fighting.
Your audience will thank you, and so will your bank account.
To check out my “Email Players” newsletter (perfect for picking fights) go here:
Ben Settle
